As a B2B software business owner, are you taking a strategic approach to your software development, or are you simply doing what other business owners are doing?
We think that all software companies need to have giant teams, and many developers on staff.
This is true, at a certain point in your business.
If you are not at that point, then you could be throwing away tens of thousands of dollars every month to developers who you do not need.
You could also be pulling away resources from other important parts of your business such as marketing and business development.
I've seen way too many times software companies overstaffing themselves with developers, who do not have any real work to do.
They need to look busy to keep their jobs, so they begin to invent work, or are continually cleaning up "tech debt".
This also calls for project managers to find work for their devs.
But is this work important? Does it really move the business forward?
Strategically Allocating Resources
Software companies only exist with customers, and the beautiful thing about software is that once it's running, it can serve your customers without any additional work from you.
So why as a software company still trying to get customers on your platform, and trying to understand what your users want, are you spending $10,000+ a month on developers?
Are your main features already built?
Do you have enough user feedback to justify building new features into your app?
Should you be spending on marketing and business development, instead of building new features that you don't have any data to back up if your users actually want them?
Why don't you work with flexible software teams, that can help you strategically build new features for your business, based on data and real world feedback.
Why don't you work with teams that you can scale up and down when you need them?
Planning Your Next Steps
Once you've released a new feature, you do not need to continue to pay developers for months on end while you're gathering data on what your next steps should be.
You should allocate that capital to getting users on the app, and spending time getting their feedback.
Why not free up budget from development to invest in that?
Once you have gathered data, and can work out a strategic plan for what your next development path should be, you can then scale up your development budget until the next feature set is in place.
You can rinse and repeat this cycle until your business has grown to a point where you can justify having full-time developers on staff.
Until then, we're happy to help you get there.
Contact us below to learn more!
