Episode 10 of The Tech Founders Podcast dives into how Brennan Dunn and his team at RightMessage help creators and SaaS companies increase revenue by segmenting email lists, personalizing visitor experiences, and optimizing conversions.

Justin Welsh used these strategies in his course launch, boosting sales by 38% and generating $650K in new revenue.

This episode explores how segmentation improves conversions, the role of consulting in SaaS growth, and the biggest email marketing mistakes companies make—along with how to fix them.

What you'll learn:

• How segmentation boosted Justin Welsh's sales by 38%

• Using a "services arm" to drive SaaS growth without raising capital

• Key mistakes SaaS companies make with email marketing—and how to fix them

If you're looking to level up your email marketing, this conversation is packed with actionable insights.