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February 12, 2025

The Tech Founders Podcast #9 - Peter Loving of User Active

In this conversation, we took an unfiltered dive into a software design agency business model. UserActive has driven remarkable results for their clients, including bumping the conversion rate from a free trial to paid for one client from 18 to 26 percent. This resulted in the client adding over $330K in ARR in just a few months.

Peter provided a ton of value by sharing how he and his team work at UserActive, how they set up client engagements, and their pricing models.

What you'll learn:

  • What KPIs UserActive targets to increase revenue for their customers

  • Creating an agency business model that is flexible based on market needs

  • A multi-channel marketing approach to diversify client acquisition

I hope you enjoy the episode!


Show Notes:

Peter Loving -

UserActive -

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