
February 12, 2025
The Tech Founders Podcast #9 - Peter Loving of User Active
In this conversation, we took an unfiltered dive into a software design agency business model. UserActive has driven remarkable results for their clients, including bumping the conversion rate from a free trial to paid for one client from 18 to 26 percent. This resulted in the client adding over $330K in ARR in just a few months.
Peter provided a ton of value by sharing how he and his team work at UserActive, how they set up client engagements, and their pricing models.
What you'll learn:
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What KPIs UserActive targets to increase revenue for their customers
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Creating an agency business model that is flexible based on market needs
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A multi-channel marketing approach to diversify client acquisition
I hope you enjoy the episode!
Show Notes:
Peter Loving -